Our history

Back to sources, between land and well-being

Our roots

Naturamada is a small family business based in Europe, committed to promoting natural products from Madagascar, France and the rest of the world, through a careful selection of authentic products: spices, dried leaves and herbal teas, natural stones… The project is part of a family and ethical dynamic, highlighting a botanical and cultural heritage handed down from generation to generation.

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Paulette, Co-founder
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Dania, Co-founder

Co-founded by a Franco-Malagasy mother and daughter from the SAVA region (the world’s cradle of vanilla) – Naturamada has its roots in our family history. We’ve always been linked to vanilla, the orchid with its powerful aromas and demanding cultivation. Our grandparents, small-scale vanilla and cocoa growers, knew every gesture, every smell, every season. They proudly passed ontheir know-how to their children and grandchildren – a heritage that respects the rhythm of the land, and is still perpetuated today on our family land.

Our Values

The company is founded on strong values: the transmission of knowledge,respect for nature and the enhancement of traditional skills. We choose each product with care: powerful spices, carefully harvested and dried leaves, natural stones – all carrying a history, a memory, a link to the land.

At Naturamada, everything is designed with a committed approach to respecting the earth, supporting local producers and passing on the family tradition.

naturamada mother and daughter story

Why Naturamada?

Our universe is aimed at those who are sensitive to natural well-being, artisanal gastronomy, spirituality, the quality of raw products and the meaning given to purchasing: eco-responsible consumers, enthusiasts of cooking, well-being rituals or lithotherapy. Lovers of gastronomy and world cuisine will also find rich, rare and inspiring ingredients.

It’s a story of family and roots, but also a vision for the future. In a world that moves too fast, we want to get back to basics. We hope that everyone who discovers Naturamada feels this connection. With Nature. With Traditions. With a fairer, more vibrant world.

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